Social-Mania: Seven marketing tips for startups
Never before in history have there been so many ways to make your own company known. But digitization is also increasing the pressure of competition. In order to lead your startup company to success, it is essential to deal with marketing strategies. Kemal Üres gives seven marketing tips for startups in his guest article.
1. social media platforms
1. social media platformsSocial media platforms are the shortest and most direct way to communicate with your target group. The focus should always be on added value for the followers. Social media platforms are also ideally suited for unusual advertising concepts. Meanwhile, there is also the possibility to get in touch with users live. The possibilities offered by social media are diverse and a powerful advertising tool in this day and age.
2. on the pulse of time
We live in fast-paced times. If you don't maintain your social media channels, you let them wither away. Followers should always be up to date and informed about the latest developments in their own company. If you only use social media now and then, you will quickly lose contact with your customers.
3. know target group
The best advertising is useless if it reaches the wrong people. To be able to place targeted advertising, it is important to know your target group exactly. If you know how they think, you can also create customized advertising campaigns and target the desired audience.
4. network with other entrepreneurs
Competition stimulates the market. That may be true, but individual companies can nevertheless benefit from each other. Instead of seeing other companies as competition, you should see them as competitors. You can learn something from some and integrate ideas into your own business. With others, even cooperation can be beneficial.
5. search engine optimization
The best content is no use if you can't find it. SEO is therefore a useful means of generating more reach. Although the Google algorithm still remains a well-kept secret, proven strategies have been established over time with which you can improve your search results.
6. classic advertising
The digital world offers unimagined opportunities. Classic advertising is often disregarded in the process. But it can be extremely profitable, especially for regional entrepreneurs. Distributing flyers, hanging up posters, exchanging information with the community/city are just a few of the many ways to increase your reach. Also a newspaper report in the regional press is never wrong.
7. integrate all components
To ensure that success does not depend solely on chance, it is important not to focus on just one advertising strategy. The interplay of all the options ultimately determines success or failure. Those who make maximum use of all the resources at their disposal will achieve the best results. Over time, you gain experience and see which strategies work better than others. Then you can still shift your focus and concentrate on the strongest drawing cards. Still, you shouldn't rule out other possibilities per se.
Conclusion
A good marketing concept is particularly important for newcomers. How can I best reach my target group and which advertising materials can I use? The more mature your concept, the more successful it will be in the end. Therefore, it is important to deal with this topic at an early stage.
* Kemal Üres is the founder of the Daily You - Eat powerful gastronomy chain and a partner at Eisberg-Seminare GmbH Hamburg, working in the field of personality development and mental training. He shares his experiences with other young entrepreneurs.
