In the new early evening show "Mini Chuchi, dini Chuchi", SRF 1 takes viewers on a visit to Swiss hobby chefs. Household appliance manufacturer Electrolux is involved as a sponsor. "Swiss people love to cook and enjoy themselves. The kitchen has a firm place in the lives of many of us. And Electrolux has a firm place in Swiss kitchens. So it quickly became clear to us: We want to be at the forefront of this show on its road to success," explains Roland Bienz, Director of Marketing at Electrolux Switzerland.
But the show is not just about feasting and socializing. The participants put their cooking skills to the test and compete for the weekly victory with their dish. The winners will be rewarded by sponsor Electrolux with a shopping voucher. In addition, viewers will be entered into a weekly draw to win a household appliance of their choice worth up to CHF 5,000.
The programme starts on Monday and is broadcast on SRF 1 at 6:15 pm.