Following Monday's announcement that Swisscom will not renew its contract as Swiss-Ski's main sponsor, the federation has now unveiled its new main partner Sunrise UPC. The collaboration with Sunrise UPC from the next Olympic cycle marks another milestone in the history of Swiss-Ski, Swiss-Ski wrote in a statement Tuesday. The new main partner offers the umbrella organization of Swiss snow sports a very broad overall package and also - due to the very long-term commitment - great planning security.
"As an association, we have the overriding strategic task of constantly developing Swiss snowsports and securing it on a broad basis and in the long term. With Sunrise UPC as our new main partner, we can offer our athletes, our employees and all our partners and other stakeholders great economic and financial security for the coming years," Urs Lehmann, President of Swiss-Ski, was quoted as saying in the statement. "The fact that we have succeeded in entering into this partnership, which is extremely profitable for both sides, illustrates the great importance of snow sports in Switzerland. Sunrise UPC will give us new impetus in various areas. We are looking forward to these new opportunities."
"This partnership enables us to further expand our success. Snow sports are part of the Swiss tradition and the combination with world-class competitive sports fits perfectly with our positioning," adds André Krause, CEO of Sunrise UPC "Thanks to the partnership with Swiss-Ski, we are even closer to our customers with even more emotions. Sport is ideal for us because it is precisely in sport that our values of 'passionate, bold and one' are evident. We can illustrate this even better by now complementing our partnership with Roger Federer with a commitment to Swiss snow sports."
The snow sports commitment of the new main partner Sunrise UPC is very broadly based, which is a key requirement for Swiss-Ski for the partnership that will begin in a year's time. Sunrise UPC's sponsorship activities will therefore also cover Swiss World Cup events, junior and popular sports right down to the regions, as well as Swiss-Ski athletes.