Pink shows the etiquette of photography for Fujifilm

Besides the right handling and the perfect settings of the camera when shooting, there are many do's and don'ts in photography. Rosarot has created a content series for Fujifilm and, together with photographers from the fields of food, still life, landscape, portrait and street, has created "photography etiquette". They are published as a blog and played out via various channels - and provide for apt content marketing.

Before you pull the trigger, you should be clear about what you want to achieve. Of course, this applies to photography just as much as it does to content marketing. For example, Rosarot has developed a content marketing strategy with Fujifilm with the aim of reviving the blog and generating valuable content for social media.

Rational and emotional: the content marketing strategy

Fujifilm itself takes over the technical part and develops content about the photo equipment. Rosarot takes care of the emotional storytelling and develops content that tells stories about photography. The Knigges are also spread and promoted via the social media channels and texted with SEO principles in mind. The focus is on a high entertainment and information value, which should generate a longer dwell time.

"Photography Etiquette"

In the published and forthcoming Knigges, Swiss photographers give tips and insights into their working methods in the areas of food, still life, landscape, portrait and street. For example, they explain why you should always have enough Tupperware with you when taking pictures, or whether you can coat your chicken with wood varnish. It also explains why your own mother can play a decisive role. And why you shouldn't read anything about photography - with one final exception: the Fujifilm Knigges.

Interviews with photographers like Beat Mumenthaler

The latest etiquette in the series comes from an interview with the experimental duo Rahel & Ron on the subject of food photography. They revealed their secret recipe to Rosarot and can be read on There, interested parties also learn that maybe the peas in front of the camera don't make a drama, but sometimes the chefs next to the camera do. The etiquette of still-life photography comes from Rosarot's conversation with photographer Pascale Weber. Martin Mägli was the focus of the etiquette guide on landscape photography. And in the case of portrait photography, the renowned portrait photographer Beat Mumenthaler was on hand to answer questions.

Next etiquette already written

The next story on the subject of street photography is due to appear soon. Zurich street photographer Jens Krauer takes readers with him to the streets of Zurich, New York and Istanbul, which he knows like the back of his hand.

Responsible at Fujifilm: Oliver Wehrli (Head of Marketing), Fabienne Wehrli (Senior Content Marketing Maanger). Responsible at Rosarot: René Karrer (Creative Director), Labinot Gashi (Director Digital), Andreas Steiner (Director Content), Natasa Maricic (Senior Text), Dirk Schilling (Junior Text).

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