Serviceplan Suisse and Suur are "in the mood for food
Preserved vegetables freshly packaged: the graphic apprentices of Serviceplan Suisse have created a new design for gift packaging for the startup Suur.
The Zurich-based startup Suur produces pickled and fermented vegetables and fruit. The idea came to Lorenz Pfrunder and Adrian Hoenicke at a raclette dinner. Both independently brought homemade delicacies and immediately agreed that raclette needed more high-quality side dishes made from vegetables and fruit. After a few glasses of schnapps, the business idea for Suur was born - and the "side dish revolution" could begin.
The idea also met with enthusiasm at Serviceplan Suisse. They agreed to support the startup with the packaging design and to develop a 3-pack gift box without further ado - as part of an apprentice project. All four graphic apprentices from Serviceplan Suisse - Terence, Dylan, Nadine and Sisqo - were able to present their ideas and layouts to Suur, which resulted in a broad collection of suggestions.
Nadine Waldesbühl finally won the race. She is in her 2nd year of apprenticeship and convinced Adrian and Lorenz von Suur with an elegant tube made of cardboard, which is punched out in a serpentine shape in the middle - corresponding to the Suur logo. To match, she designed a round leporello flyer on which Suur products are described in more detail.
The new 3-pack for gifting is mainly intended for online shipping. However, it is also used in selected delicatessen stores.
Responsible at Suur: Adrian Hoenicke, Lorenz Pfrunder (Managing Director). Responsible at Serviceplan Suisse: Nadine Waldesbühl (concept, graphics), Michael Kathe, Thomas Müller (creative direction), Mareike Pässler (text), Valmire Muji (consulting), Carmen Anderegg (production), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility).
