Four books that might interest you

In cooperation with GetAbstract, we once again present four new books from the marketing sector. This time: "What am I going to post?", "Thinking Together", "The Art of Leading a Product Development" and "Working Out Loud".

Lesetipps

What am I going to post?

150+ creative content ideas for your social media and online marketing.

  • Author: Roman Kmenta
  • Publisher: Roman Kmenta, 2020
  • Pages: 168
  • ISBN: 9783903845145

Advertising goes online. If you're not present online, you're not selling anything. But how can you draw attention to yourself? In his book, Roman Kmenta presents a whole cornucopia of ideas and explains what you should bear in mind when implementing them. He shows how social media works, and thus also picks up beginners. Even if not all of the ideas are new and revolutionary, the book can still powerfully stimulate the creativity of entrepreneurs, consultants and coaches from a wide range of industries. For these groups, therefore, a clear reading recommendation.

 

Think together

The VUKA world needs several heads.

  • Author: Carolin Wolf
  • Publisher: BusinessVillage GmbH, 2019
  • Pages: 240
  • ISBN: 9783869804705

Together, you're less alone - and you come up with the better ideas. But truly collaborative thinking needs to be learned. Just because several people are working together in a room, they don't automatically tap into their full shared potential. To really think together, you need a shared mindset and a willingness to embrace uncertainty. The book provides many ideas on how to fire up group thinking. Some of them are not necessarily new. Nevertheless, the book is well suited as a toolbox for managers and workshop leaders.

 

The art of leading a product development

Successful concepts from corporate practice.

  • Author: Michael Jantzer, Godehard Nentwig, Christine Deininger and Thomas Michl
  • Publisher: Springer Vieweg, 2019
  • Pages: 194
  • ISBN: 9783662578988

There are many different concepts of leadership. Some see themselves as authoritarian "doers," others as "enablers" who spur their team on to top performance. In 2007, Bosch set out to reorganize the company's leadership jungle. The result was an understanding of leadership as service - also known as "servant leadership. The new leadership concept was communicated throughout the Group in more than 4,500 workshops. The most important lessons can be found in this anthology. Although sometimes somewhat redundant, the book conveys an overall concept for the leadership of development projects.

 

Working Out Loud

So that connectedness, trust and community can grow.

  • Author: John Stepper
  • Publisher: Vahlen Verlag, 2020
  • Pages: 259
  • ISBN: 9783800662814

In the workplace, we are often self-conscious and hold back on many things. We don't say what would be important to us. Such controlled communication limits us, finds John Stepper, and declares this behavior a career brake. Not exactly selfless, he recommends joining the growing band of his followers who offer each other kindness and service. Nevertheless, his remarks are a benefit - they are suitable for helping empathy and productive exchange to their right in working life as well.

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