Four books that might interest you
In cooperation with GetAbstract, we are once again presenting four new books from the field of marketing. This time: "Innovation Spaces", "Testing Business Ideas", "Brand as a Matter of Leadership" and "Shaping Digital Transformation".
Innovation spaces
Space concepts for agile teams.
- Author: Ingrid Gerstbach
- Publisher: Carl Hanser Verlag, 2019
- Pages: 159
- ISBN: 9783446458208
Anyone who wants to be innovative needs not only clever minds but also the right spaces. This book is all about such innovation spaces. What do they achieve? How should they be equipped? The author leaves no questions unanswered and delves deep into the practical side of things. In addition to concrete design and equipment tips - from acoustics to furniture to lighting - there are checklists for different usage scenarios. Anyone who wants to give space to their employees' ideas will find everything they need in this easy-to-implement guide.
Testing Business Ideas
- Author: David Bland and Alexander Osterwalder
- Publisher: Campus Verlag, 2020
- Pages: 348
- ISBN: 9783593511962
Before any entrepreneurial activity, the question should be whether the business idea is desirable as a problem solution for customers and whether it is feasible and profitable. The book Testing Business Ideas shows how to test business ideas and thus minimize risks. The authors concisely and clearly present 44 variants of experiments, some of which can be combined. The solutions can apply to individual areas of a company, but also to the entire organization. Illustrated with many figures and overviews, the work is aimed at innovators, start-ups and entrepreneurs.
Brand as a management issue
How brand-centric management determines success.
- Author: Jörg Bürkle
- Publisher: Campus Verlag, 2019
- Pages: 263
- ISBN: 9783593509822
At first, dealing with your own brand in a corporate crisis sounds absurd. But it seems much more important to take necessary measures such as cutting costs and securing liquidity. At least, that is the experience of interim restructurer Jörg Bürkle. However, he uses many plausible examples to show in detail and conclusively how central the brand is, especially when it comes to managing and avoiding crises. An insightful change of perspective that helps to strengthen one's own brand and thus one's own company.
Shaping digital transformation
Business models, success factors, checklists.
- Author: Oliver Gassmann and Phililpp Sutter
- Publisher: Carl Hanser Verlag, 2019
- Pages: 342
- ISBN: 9783446458680
Revolutions develop a dynamic all of their own. Digitalization is no exception. The timing and speed of change vary from industry to industry, but the stages of development and the success factors do not. This is the main topic of this anthology. In the first part, it offers an academically reflected inventory of practical management knowledge from transformation projects. The second part contains a series of case studies of successful digitization initiatives. Those responsible for digital transformation projects should read the book.
