Ikea Switzerland plans "furniture cab
Ikea is planning to introduce a "furniture cab" in Switzerland. This will allow customers to load their purchased items into an appropriately sized vehicle and be chauffeured home in it if they wish. This is what the Handelszeitung writes in its current issue.
"In fact, we have this project in the pipeline," confirms Ikea Switzerland CEO Jessica Anderen in an interview with the Handelszeitung. "Also because we know that around 50 percent of our customers in the greater Zurich area do not have their own car." The plan is to launch such an "Ikea Taxi" in the greater Zurich area for the Dietlikon and Spreitenbach furniture stores by the end of 2020, he says. "Initially, we will probably start with a partner who brings in a hybrid car fleet," Anderen says, but the ambition is to make such a service 100 percent CO2-neutral, which is more in favor of electric vehicles.
In conversation with the Handelszeitung Anderen is confident that the financial year, which ends at the end of August at Ikea, will end well in Switzerland: "As it looks now, we will match or even slightly exceed the sales result of the previous year. This is also due to the strong online share, which increased from 9 to around 18 percent at the peak of the lockdown. The channel will remain strong, Anderen says: "Even after our furniture stores reopen, the online share is still 16 percent."
