Four books that might interest you
In cooperation with GetAbstract, we are once again presenting four new books from the marketing sector. This time: "Sustainability controlling", "Inspiring customers with a system", "Content marketing with corporate blogs" and "Getting innovations off the ground".
Sustainability controlling
- Author: Ulrich Sailer
- Publisher: UVK, 2020
- Pages: 310
- ISBN: 97838253325
Many people are not aware of the importance of controlling in the fight against climate change, certainly not controllers. They often focus on economic success instead of ecological and social progress. This can be lamented or - as Ulrich Sailer has in mind - changed. His book Sustainability Controlling is a systematic overview and provides in detail the currently available tools that make more sustainability in corporate management possible.
Delighting customers with a system
5 steps to customer experience execution.
- Author: Franz-Rudolf Esch and Daniel Kochann
- Publisher: Campus Verlag, 2019
- Pages: 224
- ISBN: 9783593509952
Under increasing competitive pressure, those companies whose customers are most satisfied are ahead of the game, because satisfied customers are loyal customers. Today, when people talk about transformation in a company, they usually mean digitization. That's important, because it changes the playing field and the rules. But even more important, according to the authors, is the transformation from a product-centric to a customer-centric company. Their book shows how this can be achieved in five steps and is therefore a good guide for managers in customer-facing areas.
Content marketing with corporate blogs
Practical guide for strategy, editing and marketing.
- Author: Meike Leopold
- Publisher: Haufe Verlag, 2019
- Pages: 239
- ISBN: 9783648123980
Blogs are one of the classics of online communication. In the meantime, however, many blogs have become outdated. Often they only convey lukewarmly warmed-up content in dull lead type. There is another way. Lively corporate blogs tailored to the target group make companies and brands tangible, likeable and trustworthy. Of course, this does not come for free, but needs to be comprehensively planned. The book shows how this can be done with its many practical tips.
Getting innovations off the ground
- Author: Erik Nagel, David Griesbach, Stephanie Kaudela-Baum, Pierre-Yves Kocher, Jens O. Meissner, Seraina Mohr and Christian Wunderlin
- Publisher: Versus Publishing House, 2018
- Pages: 140
- ISBN: 9783039092734
Companies need innovations to survive. But what characterizes an innovative company? What culture, structures and processes does it need? Seven lecturers from the Lucerne University of Applied Sciences and Arts provide a systematic, practice-oriented overview of the most important fields of action for innovation processes. Much of their ten-point program is not new, and some of it is only touched on superficially. Nevertheless, the book offers a good basis for a quick start in innovation management.
