Umbrella organization of Bernese tourism gives itself a new name
The umbrella organization of Bernese tourism is changing its name at the beginning of 2021: The "BE! Tourismus AG" will become "Made in Bern AG". This was announced in a press release on Thursday.
The name change did not trigger any discussions at the General Assembly in Thun, according to reports. The tourism canton of Bern is already marketed under the label "Made in Bern". The fact that the umbrella marketing organization is now called that itself ensures a uniform appearance.
"Made in Bern AG" wants to help lead tourism out of the corona-related crisis, explained Patrik Scherrer, Chairman of the Board of Directors. "We see the situation as an opportunity to anchor the Canton of Bern as a diverse destination for our Swiss guests."
The umbrella organization was founded in 2012. Its purpose is to strengthen the tourism image of the Canton of Bern and coordinate the marketing of the individual destinations. (SDA)
