"We feel that interest in holidays abroad is on the rise again," Hotelplan Suisse CEO Tim Bachmann was quoted as saying in a press release on Thursday. This is currently particularly evident for beach holidays around the Mediterranean, for example in Greece, Cyprus or Portugal.
In an interview with AWP, spokeswoman Bianca Gähweiler added that Hotelplan was noticing the growing demand in travel agencies, in telephone consultations and above all on the Internet. This is shown by the recent significant increase in click figures on the websites of the group's various travel brands - Globus Reisen, Travelhouse, Hotelplan and Migros Ferien.
Fancy a holiday by the sea
"Many of our customers like to spend their holidays by the sea. Be it in summer or only in autumn," the Hotelplan spokeswoman continued. However, customers are still holding back.
According to Gähweiler, booking figures for holidays abroad are at a low level. The Corona crisis has unsettled consumers. The situation is exacerbated by the fact that, although Switzerland will open its borders to EU countries in mid-June, there are still no flights to various seaside holiday destinations.
Meanwhile, Germany as a destination is recording rising booking figures. According to Gähweiler, this is primarily due to Europapark Rust. In addition to park admission, overnight stays can also be booked there.
Trend towards Swiss holidays continues
An awakening of the Swiss' desire to travel would not necessarily be good news for the local tourism industry. In times of Corona, the domestic population becomes the beacon of hope, as fewer tourists will arrive from abroad due to travel restrictions both in summer but also later in the year.
That is why Swiss tourist regions, hotels and campsites are increasingly relying on domestic guests. To win them over, Switzerland Tourism recently launched a campaign with the slogan "I need holidays, I need Switzerland".
This seems to be catching on. At the beginning of the month, for example, the largest Swiss campsite operator TCS reported that the sites are already almost fully booked in the summer months. The loss of foreign guests was almost completely compensated for by Swiss customers.
This is also evident at the holiday home provider Interhome, which belongs to the Hotelplan Group. Especially with a view to the summer holidays, Interhome's apartments in Switzerland have already been well booked, said spokeswoman Gähweiler. A trend towards domestic tourism can also be observed at Interhome in Germany and France. (SDA)