Basel West creates Magalog for

The content marketing agency Basel West has produced a seasonal newspaper supplement with the online retailer The magalog is intended to attract new customers and reactivate existing ones.


The magalog contains tips for the summer, quotes from top performers at, and a colorful range of offers from the webshop that highlight the breadth of the product range and make it tangible. The newspaper supplement is published in German-speaking Switzerland with a circulation of 100,000 copies.

Responsible at Simon Thoma (Head of Marketing, Project Coordination); Flavia Wicki (Group Manager Communication B2C, Content, Project Management); Corina Buchelé (Group Manager Print Media, Layout, Image Editing). Responsible at Basel West Corporate CommunicationsThomas Aerni, Stephan Lehmann-Maldonado (consulting); Michael Aerni (design concept).

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