Basel West creates Magalog for Brack.ch

The content marketing agency Basel West has produced a seasonal newspaper supplement with the online retailer Brack.ch. The magalog is intended to attract new customers and reactivate existing ones.

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The magalogue contains tips for the summer, quotes from Brack.ch's top performers and a colourful range of offers from the webshop, which highlight the breadth of the range and make it tangible. The newspaper supplement is published in German-speaking Switzerland with a circulation of 100,000 copies.

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Responsible at Brack.ch: Simon Thoma (Head of Marketing, Project Coordination); Flavia Wicki (Group Manager Communication B2C, Content, Project Management); Corina Buchelé (Group Manager Print Media, Layout, Image Editing). Responsible at Basel West Corporate CommunicationsThomas Aerni, Stephan Lehmann-Maldonado (consulting); Michael Aerni (design concept).

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