One million for tourism "demand stimulation".

The Graubünden government is spending one million francs to boost tourist business in summer and fall. The recipient of the special contribution is the cantonal marketing organization Graubünden Ferien.

Eine Million für die touristische «Nachfragestimulierung»

Graubünden vacations has developed a package of measures to stimulate tourism demand aimed at attracting Swiss guests in the summer and fall of 2020, the government announced Wednesday. The money is intended to help cushion the economic impact of the Corona pandemic. Because according to government data, the pandemic is kicking the tourism sector "with full force".

Communication tools are to be used to inspire guests to travel to Graubünden. The canton is to be raised in awareness as an "ideal and close travel destination". (SDA)

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