m&k: Total relaunch for Swiss marketing magazine
Die Redaktion von MK Marketing und Kommunikation und der Art Director Adrian Hablützel haben dem Traditionsblatt einen kompletten Relaunch verpasst. «m&k - Das Magazin für Marketing und Kommunikation» heisst das neue Produkt, das per 11. Mai bei den Abonnenten eintrifft.
After months of intensive preparation, today is the day: As of May 11, all subscribers will receive the completely revised version of the title in their office or home office. The change of name to m&k - The magazine for marketing and communication is still the most minor innovation.
Because together with art director Adrian Hablützel, who has already worked for Annabelle or We parents the editorial team has transformed the previously text-heavy product into a contemporary magazine. Generous space provides the necessary room for more compact but equally informative articles. They are complemented by photo spreads that will be remembered.
A magazine that informs and is fun
While m&k is of course still a trade journal, the magazine will in future also be fun for people whose daily bread is not earned in marketing or communications. After all, critical reports or in-depth interviews, the m&k The new technology, which will be offered in the future, will also allow us to look beyond our own backyard - and beyond the borders of Switzerland.
What remains unchanged are informative texts for those who want to further their education on the job. But these have also been adapted to the reading habits of our time - so that readers can find what they are looking for more quickly.
"Immensely pleased with the new m&k".
Anna Kohler, the editor-in-chief of m&k, on the all-round improved magazine: "We show that tradition and modernity can harmonize with each other. Quality and reading pleasure are not contradictions. I am incredibly pleased with the new magazine."
And also Daniel Ettlinger, CEO of the Galledia Group, the m&k says: "Our team has done a great job. The relaunch of the magazine has been a complete success. In the subject area of management and communication, our product range of print magazines, the online platform and the marketing talks has thus been completely renewed and represents a comprehensive high-quality offering for professionals and interested parties."
For those interested: Here you can get the subscription!
Those who want to convince themselves of the qualities of the "m&k" will find here by the way, all the information about a subscription. The magazine is sent out once a month in combination with "Werbewoche," the industry journal for agencies and Swiss creative professionals - a perfect duo for anyone who wants to stay up to date in the future.
