Promotion-Tools stages launch event for vegan Nestlé burger

For the launch of the new Incredible Burger of the Nestlé brand "Garden Gourmet", the Promotion-Tools agency staged an exclusive PR event in the heart of Zurich.


The furniture store "Walter Vintage Möbel & Accessoires" was transformed and decorated with lots of plants to visually incorporate the vegan theme of the burger. Throughout the day, Nestlé then welcomed around 30 journalists and 15 influencers to test the new, vegan Incredible Burger and ask the people responsible questions.

The guests were welcomed by Jérôme Bonvin, Nestlé's Business Executive Officer Food. Oliver Nussli presented the new Incredible Burger. The burger was prepared live by Belgian chef Nigel van der Horst, who also gave journalists and influencers the opportunity to actively participate in the cooking.

Promotion-Tools was responsible for the entire conception and organization of the event, including location scouting, decoration and branding, setting up the infrastructure, providing the technology, organizing the staff and the entire production. The logistics company LEPS was responsible for the receipt of material, refrigerated logistics as well as the transport of the delivered material to the location.


Responsible at Nestlé: Daniel Schwitter (Marketing Manager Garden Gourmet); Jérôme Bonvin (Business Executive Officer Food Nestlé Suisse); Oliver Nussli (Lead R&D Meat Analogue Platform Nestlé Research Center Lausanne); David Bauer (Head of Sales Nestlé Professional); Demian Wyss (Category Manager Nestlé Professional); Nina Kruchten (Senior Corporate Communications Manager); Juliette Montavon (Media Relations Specialist); Inge Gratzer (Media Relations Specialist); Deeran Enjergholi (Social Media Manager); Melanie Stebler (Brand Manager Garden Gourmet). Responsible for promotion toolsYohann Preti (Managing Partner); Denise Zweifel (Head of Project Management); Harun Dogan (Creative Consultant); Patrick Kitschmann (Project Manager). Logistics: LEPS.

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