Switzerland Tourism brings the Grand Tour of Switzerland to Spotify
From now on, each stage of the Grand Tour of Switzerland will have its own Spotify playlist.
In a collaboration between Switzerland Tourism and the Grand Tour of Switzerland association and a total of 16 Swiss regional radio stations, radio listeners were called upon this summer to submit their favorites for the soundtrack of a road trip for their respective region.
This resulted in eleven different playlists, one for each stage. Each stage of the tour thus receives its own soundtrack, tailored to it.
The eleven playlists consist of between 40 and 100 songs and are now available online on Spotify.
The presence on the Swedish music streaming service Spotify is of great importance for the marketing of Switzerland as a vacation and travel destination. With its global reach and 207 million active users, the portal offers a valuable showcase for the road trip through Switzerland.
