Migros brand Café Royal ends collaboration with Robbie Williams
The Migros coffee brand Café Royal no longer relies on the testimonial of Robbie Williams. This is what the Handelszeitung writes in its current issue.
The separation has nothing to do with Williams' declining popularity, but rather the brand and positioning have been redefined, according to Café Royal. (Werbewoche.ch reported). "That's why we no longer work with one testimonial, but with several unconventional personalities." Café Royal shot a total of four commercials with former Take Thats singer and later solo entertainer Robbie Williams. His worldwide fame helped Café Royal build an international presence.
