Co-project manager Alejandro Velert accepted the award in person in Dublin. "Our annual report was peppered with augmented reality elements depicting the activities of our media house. This concept convinced the jury." In addition to Ringier, the shortlist included companies such as Robert Bosch, F. Hoffmann La-Roche, the Otto Group from Hamburg and the Spanish construction group Ferrovial.The Ringier Annual Report 2017 was designed by Estonian artist Katja Novitskova. Anyone viewing the report section with a special app on their mobile phone can discover videos, 3D graphics, animations or virtual car models. "In this way, we have packed the whole world of wrestling media, from printed products to augmented reality, into one piece," says Alejandro Velert. The European Excellence Awards have been presented for special campaigns in the PR and communications industry for over ten years.Since 1997, the Ringier Annual Report has been produced in limited editions in collaboration with an artist each time. The Ringier Annual Report has been designed by the artist duo Fischli-Weiss, Maurizio Cattelan, Richard Prince and Helen Marten, among others.
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