Book tip: And suddenly it clicks!

Anyone can be creative, claims Bas Kast, and shows how to discover the creative streak in oneself. To do this, he goes to the laboratories of brain researchers and psychologists, sometimes making himself available as a guinea pig, and compiles how other, actually quite normal people have managed to gain groundbreaking insights, masterpieces [...]

Everyone can be creative, claims Bas Kast, and shows how to discover the creative streak in oneself. To do this, he goes to the laboratories of brain researchers and psychologists, sometimes making himself available as a guinea pig, and compiles how other, actually quite normal people have managed to gain groundbreaking insights, create masterpieces, or develop ingenious ideas. In this way, he succeeds in providing a new perspective on this mysterious thing called creativity. His approach is not only very well-founded - he always draws on studies, research, experiments or well-known examples - but also entertaining: reading his explanations, which are peppered with refreshing humor, is fun.For a book about creativity, however, a little more imagination would have been good to liven up the texts. Photos and illustrations are only sporadic and then also in rather poor quality. Otherwise - getAbstract finds - a really helpful read for anyone who needs to develop ideas in their job or private life, but also for anyone who is still looking for their professional path in life.Publisher: S. Fischer VerlagPublication Year: 2015Pages: 265ISBN: 9783100383044getAbstract rating: 8Feasibility: 7Degree of innovation: 8Style: 9In cooperation with getAbstract, Lucerne
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