Swiss Brand Congress: Amazon meets Galaxus

Focus on customer requirements

Does the Swiss "lovebrand" Galaxus also prevail against Amazon? The Swiss e-commerce company Digitec Galaxus proves how customer orientation succeeds through software assistance. Galaxus sees itself well positioned for the future despite competition from Amazon. The company consistently incorporates customer wishes. At the Swiss Brand Congress, Florian Teuteberg, CEO of Digitec Galaxus, demonstrated the success factors that help build a strong brand. Amazon's deal with Swiss Post has given it additional momentum in Switzerland. As a result, it will no longer be noticeable to Swiss Amazon customers that they are shopping abroad. The product range is almost identical and the brand dispute is thus reopened. Is the trust Galaxus has built up enough to keep customers?

Content flood: The customer determines the program

As a classic broadcaster, SRF is on the verge of transforming into a digital brand. Today, customers want to have a say in what content they consume and when.advertising brands such as UBS produce their own content on a broad scale and usually make it available free of charge. Consumers are critical because of the broad range of content and make targeted selections. The formerly passive viewer becomes an active contributor to the program. A trustworthy brand identity helps ensure that content is consumed.Agile brand management and uncompromising customer orientation are mandatory. Negative experiences are directly linked to the brand and lead to a loss of trust. Insights from Behavioral Economics help to understand customer behavior in a new way and to identify needs.

Miss it or forget it

Gerhard Fehr, CEO & Executive Behavioral Designer at Fehr Advice, presents how to systematically increase digital brand identity. The identification of clear KPIs and Smart Data solutions is the crucial groundwork to evaluate communication. The principle here is: miss it or forget it! Click here for the programClick here to register