Successful email marketing
E-mail? Isn't that a bit outdated in the age of social media? Not when it comes to addressing customers individually, says Torsten Schwarz. He is convinced that e-mail has its best days ahead of it, not behind it. In his book, readers will find everything they need to know about email marketing. Newcomers are best off reading it for [...]
E-mail? Isn't that a bit outdated in the age of social media? Not when it comes to addressing customers individually, says Torsten Schwarz. He is convinced that e-mail has its best days ahead of it, not behind it. In his book, readers will find everything they need to know about email marketing. Newcomers are best off reading it in its entirety. Those who already have experience with email campaigns and newsletter distribution will get started with Part 2 of the book. And the real pros will find advanced tips in Part 3. Everything is written in a simple and understandable way. There are many lists that clearly list the collected tips, suggestions and rules. Due to the clear division of the book into three parts for the different target groups, there is a slight duplication of content, but this does not bother. getAbstract finds the book extremely successful. It is worthwhile for all those who would like to use the often underestimated e-mail marketing to expand their customer approach.getAbstract rating: 8Practability: 10Innovation level: 6Style: 8
Publisher: Haufe VerlagPublication Year: 2017Pages: 287ISBN: 9783648095386
