Advanced Power Lobbying
Lobbying is fundamentally evil - unless it is about one's own affairs, in which case it is legitimate advocacy. In everyday life, this questionable view may still be encountered. But it is also certain that the field of public affairs has spread and become more professional. Expert Peter Köppl takes us through the various aspects [...]
Lobbying is fundamentally evil - unless it is about one's own affairs, in which case it is legitimate advocacy. In everyday life, this questionable view may still be encountered. What is also certain, however, is that the field of public affairs has expanded and become more professionalized. Expert Peter Köppl guides us through the various aspects of contemporary lobbying work. In doing so, he explains why companies need a "foreign policy" more than ever, how they should approach this topic and the framework in which they operate. Special attention is paid to current digital developments. At times, the book lacks structure, and the one or other case study would have done the understanding good. Nevertheless, it is a sound guide for lobbyists and public affairs staff, finds getAbstract.getAbstract rating: 8Implementability: 8Innovation level: 7Style: 8Publisher: Linde VerlagPublication year: 2017Pages: 255ISBN: 9783714303018
