Where can I promote my online sweepstakes?

Online sweepstakes are a popular marketing tool to attract customers to a company and to generate traffic and leads. But where can online sweepstakes be advertised everywhere?

Own channels

The competition can be published on the company's own website and social media channels. However, in this way you do not reach new customers and the awareness of the company is only slightly increased.

To achieve a wider reach and generate more leads, a collaboration with existing partners of the company is highly recommended. They can also publish the competition on their platforms, in their social media network and in the newsletter.

Specialized platforms

There are competition platforms like Free-switzerland.ch or Contests.chwhich specialize in traffic and lead generation and advertise sweepstakes for companies. Theme-oriented platforms such as www.ich-brauche-ferien.ch are also an ideal advertising space for sweepstakes and, depending on the sweepstakes, directly address the desired target group. Theme-oriented websites are mostly available for German and French speaking Switzerland. Various news sites also offer the promotion of sweepstakes.

Many competition platforms offer package deals. A one-time publication on the desired website, the associated Facebook page and an entry in the newsletter can be booked for an attractive package price.

For traffic on a larger scale, a performance-oriented offer is provided. Here you have the option of a customized campaign on a click or lead basis. With this offer, the budget can be set yourself and you benefit from better placements on the website and in the newsletter.

Ad advertising

Facebook ads and Google AdWords ads can also be used to promote your sweepstakes. For the ad to be a success, it must stand out from the crowd. Therefore, you should pay special attention to the choice of advertising media for the Facebook ad. We recommend using an expressive image and avoiding unnecessary text.

The advantage with ads is that the desired target group can be narrowed down through specific targeting and the ads can be adjusted again and again. The disadvantage is that the click prices are not predictable and can fluctuate greatly. Here, too, you can get the support of a professional. Thanks to his experience and the intensive monitoring and analysis of the ad, this can achieve a lower click price.