50 percent of companies are digital dinos

DIGITAL A new study concludes that more than half of companies and organizations in Switzerland lack digital know-how. At the same time, 74 percent of companies believe that digitalization will have a major impact on their industry. The study was conducted as part of a master's thesis at the HWZ University of Applied Sciences in Business Administration Zurich. Sven Ruoss, head of the study [...]

Editorial - May 7, 2015

The study was conducted as part of a master's thesis at the HWZ University of Applied Sciences in Business Administration Zurich. Sven Ruoss, Head of CAS Social Media Management at the HWZ, summarizes: "Swiss companies still seem to lack digital know-how at both management and employee level." However, 74 percent of the companies surveyed stated that digitalization would have up to a very large impact on their industry. In addition, this will be critical to the success of half of Swiss companies by 2014.

Lack of expertise and financial resourcesSwiss companies are mainly challenged by the digital transformation due to limitations in the IT system, a lack of financial resources and a lack of expertise at management level. "A rethink is urgently needed, as no industry can escape digital development. A sensible use of digital possibilities can significantly increase customer loyalty and usually leads to an increase in efficiency in all areas," says Manuel P. Nappo, Head of the Center for Digital Business at the HWZ. The study identifies "digital security" and the areas of "mobile", "big data", "social media" and "cloud computing" as pioneering technologies. Product and service enhancements, an improved customer experience and increased productivity are listed as the most important reasons for companies to undergo digital transformation.

----------------Zur study/master's thesis:463 people took part in the study/survey. Of these, 77 percent were male and 23 percent female. 62 percent of respondents are in management, 33 percent have no management function and 5 percent are self-employed. Further summarized information: Digital transformation in Switzerland

50 percent of companies are digital dinos

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