Now chame grilliere!
ONLINE COMMUNICATION Coop launches a new campaign for this year's barbecue season. For this, the Responsive Design microsite as well as the entire online communication was newly developed by Goldbach Interactive. The microsite, designed and realized by Goldbach, is an important part of the Coop Grill campaign. At the center of the site is the song "Chill'n'Grill" by BBQrew - the barbecue song, [...]
https://www.youtube.com/watch?v=ue2dFArVfho
The from Goldbach is an important component of the Coop Grill campaign. At the center of the site is the song "Chill'n'Grill" by BBQrew - the barbecue song, composed especially for Coop, was commissioned by the KSP agency as part of the classic campaign. The song is prominently featured with a video clip on the home page, with a direct link to the iTunes download, to Spotify, as well as the possibility of distribution via social networks.Visitors to the microsite will find the current Coop weekly promotions as well as barbecue recipes and drink tips. Each week through May 24, there is a chance to win a grill and gift cards from Bell and Coop. The contest questions are about the video clip as well as the "Chill'n'Grill" song lyrics.For an optimal target group approach and promotion of the Grill site, Goldbach Interactive has produced attention-grabbing online advertising media with video and song integration across all devices, which round off the online communication.The Grill microsite is available now at www.coop.ch/grill online.
