Successful premiere of the new dialog marketing trade fair

Andreas Lang, Post CH Ltd, spoke at the opening of the SDV Awards.There was a huge rush from the opening at 09.00 a.m. at Messe Zürich. However, many visitors took advantage of the opportunity to print out their tickets in advance. Without having to queue, they were able to get hold of a transparent ticket sleeve, fold up their ticket, slide it in and pass through security.Marketing AutomationThe extensive event program of the three trade fairs Swiss Online Marketing (SOM), Swiss eBusiness Expo and the new Dialogue Marketing Fair (DMM) began early. The five speakers Sarah Wilhelm, Dr. Linda Miesler, Miriam Egli, Alexander Brunner and Fabian Egger had a full plenum in the DMM Keynote Forum from 9.30 am. They spoke about the opportunities and risks of marketing automation.SDV Award VernissageAround 200 guests had registered for the vernissage of the exhibition of the works submitted for the Swiss Dialog Marketing Award. The event at Messe Zürich was organized by the sponsor of the SDV Award, the Swiss Dialogue Marketing Association SDV. At the opening of the combined DMM and SOM platform, its President Milo Stössel explained that the aim is to successfully combine the online and offline worlds in dialog communication. Around 180 entries were submitted for the SDV Award 2015 and presented at the exhibition. These works will later also be available to view online (www.sdv-award.ch). Swiss Post CH Ltd supports the SDV Award as a premium partner. Swiss Post representative Andreas Lang also welcomed the guests at the vernissage. With a 470 square meter stand, Post CH Ltd is by far the largest exhibitor at the online and dialog marketing trade fair.