Successful acquisition at trade fairs

Being there is everything? Not at all. For author Dirk Kreuter, a trade show is not only a marketing tool, but also a sales tool. Nowhere else do suppliers meet so many interested parties. In addition, participation in a trade fair is so expensive that it would be downright negligent to use it solely to mark a company's presence.Kreuter, a sales professional, explains in a very practical way how to acquire customers successfully at trade fairs. He talks from the sewing box and also gives examples from well-known companies. Numerous checklists help the reader in a hurry to make efficient use of the time before, during and after the trade show. Expert interviews and costing aids round off the book.In some places, the author dwells on things that every manager, and even more so every sales expert, should actually know off the top of his head. Why and how goals are formulated, for example, is old hat. However, these passages complete the guide, and they can be skimmed over without any problems. getAbstract recommends the book to sales staff and trade show managers.getAbstract rating: 8Feasibility: 10Degree of innovation: 7Style: 7 Publisher: Springer GablerPublication Year: 2014Pages: 188ISBN: 9783658029876--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.