Clickology
BOOK TIP In the book "Klickologie", author Graham Jones explains how customers behave when shopping online and how the online store can be structured clickologically. Today, almost all companies have an online store - but only a few are successful with it; most online stores are bumbling along. One reason for this is that retailers don't quite [...]
Today, almost all companies have an online store - but only a few are successful; most online stores are bumbling along. One reason for this is that retailers do not really know how to deal with online customers, what is important and how online shopping differs from traditional shopping in stores. This is where the book comes in and examines the behavior of shoppers on the Internet - from general buying behavior to the special sensitivities of online shopping and the desired behavior of the shopping experience of the future. The focus is always on the benefits for the online retailer, who can implement this information directly and thus optimize his store. getAbstract recommends the book to anyone who wants to revamp their online store, but also sees a reading benefit for interested consumers.getAbstract rating: 7Implementability: 9Innovation level: 6Style: 6Publisher: RedlinePublication year: 2014Pages: 256ISBN: 9783868815610
