Digital advertising spaces on the rise

OUT-OF-HOME Soon, the two major outdoor advertising marketers APG|SGA and Clear Channel will deploy their new digital advertising spaces. Outdoor advertising works. This has been proven by numerous studies. Moreover, moving advertising is more likely to be perceived and remembered than static advertising. The two major Swiss outdoor marketers Clear Channel and APG|SGA are following this fact. In the next few [...] months, they [...]...

Editorial - March 16, 2015

Outdoor advertising works. This has been proven by numerous studies. Moreover, moving advertising is more likely to be perceived and remembered than static advertising. The two major Swiss outdoor marketers Clear Channel and APG|SGA are following this fact. They will be expanding their range of advertising space in the next few weeks.

APG|SGA's projections were a great success at Zurich main station - now they are to be set up at Zurich airport station as well.APG|SGA already introduced four LED beamers at Zurich main station in September 2013. These project advertising spots in full HD on a 12m2 surface. A varied loop - in combination with a news and weather block - contributes to optimal acceptance and increased attention. Two new projection screens will now also be used at Zurich Airport station from April 13 onwards. The commercials will be broadcast on the so-called "rail beamers" for 20 hours a day.

Clear Channel is providing a screen at the point of sale in a pilot project.Clear Channels new advertising space finds a place at the POS. From the end of March to the end of May, a digital screen will be placed in the window of the Coop Pronto store on Zurich's Stauffacher, with the advertising space facing the street. The commercials will run continuously from 6 a.m. to 11 p.m. during opening hours.

Digital advertising spaces on the rise

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