The content revolution in the enterprise
BOOK TIP Author Klaus Eck and author Doris Eichmeier show new perspectives through content marketing and strategy in the book "Die Content-Revolution im Unternehmen" (The Content Revolution in Business). "Brands must become media!" This slogan, trumpeted by countless marketing experts, is also used by Klaus Eck and Doris Eichmeier at the beginning of their book - but not without immediately stating what it has achieved so far: [...]
"Brands must become media!" This slogan, trumpeted by countless marketing experts, is also used by Klaus Eck and Doris Eichmeier at the beginning of their book - but not without immediately stating what it has achieved so far: "A lot of hype, little reality".This is exactly what the authors want to change. They, too, believe that it is high time for a content revolution in companies, but they approach the topic not just with phrases, but in a very structured way and with the help of first-class sources. The necessary steps on the way to a content strategy are described in detail and comprehensibly, so that the book is ideally suited as a guide.getAbstract recommends it to all decision-makers who want to base their marketing on a solid content foundation, as well as to all employees who are looking for concrete assistance in implementing content projects.getAbstract rating: 8Feasibility: 9Degree of innovation: 7Style: 8 Publisher: HaufePublication Year: 2014Pages: 224ISBN: 9783648056172--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
