Future Commerce at your fingertips

The Internet World store shows future technologies.In the new "Internet World Shop" designed especially for the trade show, Futur Commerce will be on display for visitors to touch and try out. Whether indoor navigation, shelf communication and recommendation marketing via beacons, whether mobile payment applications, QR shopping solutions or Click & Collect - market-ready technologies are available for testing on an area of 75 m² and every trade fair visitor is invited to form their own picture of the point of sale of the future.The following technologies are shown in detail:- the integration of beacon technology in the store- data glasses as commerce tools with integrated QR shopping solution- mobile EC terminals with checkout solution for the iPad- mobile and interactive POS terminals- InStore Pick & Pack- QR code shopping- an interactive wine rack as a prototype for merchandise displays in general- an interactive changing room All information on the Internet World trade fair and the congress taking place in parallel can be found online: www.internetworld-messe.deThe trade fair visit is free of charge after advance registration, the congress is subject to a fee.But: readers of marketing & kommunikation benefit from special conditions when entering the code IW15muk and thus attend the congress at the price of €850 plus VAT (2 days) or €550 plus VAT (1 day).