Touch.
BOOK TIP Marketing trends follow a pendulum movement. Authors Olaf Hartmann and Sebastian Haupt are convinced of this, and in their book they draw on the well-known Aida formula, build their so-called Ariva model on it, and add haptic sales tricks. Just recently, everything was focused on digital advertising and social media. But the more virtual the world becomes, the more [...]
Just recently, everything was focused on digital advertising and social media. But the more virtual the world becomes, the more we long for real experiences at the same time. In the future, advertising will not only be present on all channels, but will also appeal to all the senses, say the authors.Those who already anchor unmistakable gestures in their advertising today and give customers the opportunity to touch the goods will be ahead of the game. Hartmann is so convinced of this that he has founded his own agency specializing in haptic sales promotion. The tricks the authors build on aren't all new, but they're good - and just as helpful as the case studies included in the book. Everyone will find the right idea here, says getAbstract and recommends the book to marketing and communication managers not only in the consumer goods sector.getAbstract rating: 8Implementability: 10Innovation level: 7Style: 8Publisher: HaufePublication date: 2014Pages: 323ISBN: 9783648055090
