Location Based Marketing
EVENT The Marketing Natives Switzerland will meet on February 23 and discuss the trends regarding location-based services: Location Based Marketing. The future marketeers will discuss location-based advertising on February 23.At the event, three experts will speak about the possibilities, opportunities and threats and the latest trends in location-based marketing:1. Alex Zimmermann, founder [...]
Future Marketeers will discuss location-based advertising on Feb. 23.At the event, three experts will talk about the possibilities, opportunities, threats and the latest trends in location-based marketing:1. Alex Zimmermann, founder of the dating platform BLINQ, which recently launched the InstaConnect feature that uses GPS to force singles to meet in bars.2. Marc Hauser, president of WiedikonValley, a beacon zone in a Zurich neighborhood that allows passers-by to receive offers from local businesses on their cell phones as they walk by.3.Christian Baumann, founder, managing director and member of the board of directors of Xsmart, a company specializing in online and mobile marketing, ticketing and couponing.For the young guns in marketing - and all those who want to become one:When: 23.02.2015, 19hWhere: Kaufleuten Lounge, ZurichFour further events will take place during the year. On the topics of strategy, mood marketing, guerrilla marketing and employer branding, there will be a series with more top-class speakers. The exact dates will follow.
