Deeds instead of words
SUSTAINABILITY Coop is now summarizing its commitment to greater sustainability under the motto "Actions not words". For over 25 years, the retailer and its partners have been committed to sustainable consumption, environmental protection and social issues. "To improve the future, we have to do something here and now. This conviction has guided us at Coop for many decades. "Action instead of [...]
"To improve the future, we have to do something here and now. This conviction has guided us at Coop for many decades. "Actions not words" drives us to do even more for people, animals and nature," says Joos Sutter, Chairman of the Coop Management Board.Online platform taten-statt-worte.chThe more than 250 sustainable deeds were numbered and published on the online platform deeds-instead-of-words.ch for whose interactive conception, implementation and content Goldbach Interactive and YJOO Communications are responsible for the new communication presence. For the new communication presence, the advertising agency Havas Worldwide Zurich This "database of deeds" forms the heart of sustainability communication and not only provides an overview of Coop's commitment, but also brings the individual measures to life with facts and figures as well as multimedia content such as images and videos. The website is constantly being expanded, as new measures are constantly being added. And it is supplemented by the "Principles and topics" section, which provides in-depth background information for interested parties, as well as the "Current and future" news stream.Actions instead of words in Coop newspaper, on posters, print subjects and in TV commercialsThe deeds for people, animals and nature can not only be discovered online on the website, the Coop newspaper also reports weekly on new measures in the "Deeds not words" section. In addition, the actions play a central role on the posters and print subjects as well as the TV commercials. Whether it's about sustainable fishing, fairly and organically produced clothing, exercise for animals, Ünique vegetables or Fairtrade, the five TV commercials tell short stories about Coop's commitment to sustainability. Coop. The focus is always on people, such as the inhabitants of a fishing village or children playing while shopping. The honest and light-hearted approach to the fundamentally serious topics makes some of the most remarkable deeds emotionally accessible.PrintsubjectsThe nine print subjects also pick up on lesser-known deeds in words and images. They address both general commitments, such as animal-friendly husbandry, as well as specific actions, such as the fact that Coop only offers fresh pineapples from fair trade. The pictures are taken from real life and show Coop's commitment.POS measures and online bannersTV commercials, posters and print subjects are flanked by various POS measures and online banners.
