The fight for customers
BOOKTIP In the book "the battle of the customers," author Gary Vaynerchuck explains how marketers can land targeted hits with Facebook, Twitter & Co.It's not easy for marketers to find their way around all the social media platforms. There are too many, and they change too quickly. Keeping up with them costs time and money, yet often ends in embarrassment.Gary Vaynerchuk [...]
It's not easy for marketers to find their way around all the social media platforms. There are too many, and they change too quickly. Keeping up with them costs time and money, but often ends in embarrassment.Gary Vaynerchuk acts as a coach in this fight - to stick with his metaphor of the boxing ring. He does this quite brilliantly. Each chapter describes a platform, offering a balanced mix of hard facts, examples, and user tips.An excellent book - with the small caveat that his typically American "I'm the best" writing style is not everyone's cup of tea. Also, some examples refer to companies that are rather unknown outside the USA.The author describes his book as a training camp for marketing people. This falls short: getAbstract recommends it to anyone who wants to use Facebook, Twitter & Co. as a platform for sales.getAbstract rating: 9 Feasibility: 9Degree of innovation: 9Style: 8Publisher: Books4SuccessPublication Date: 2014Pages: 214ISBN: 9783864702075--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
