Cross-channel success with mobile power
DIGITAL JOURNEY For the fourth time, Adobe is bringing experts to the podium on its annual Digital Marketing Days tour. One topic will be mobile marketing. Adobe is touring again and will be stopping in Switzerland in 2015. Mobile marketing is increasingly establishing itself as an important driver of measurable cross-channel success. At the heart of this development is a change in consumers' media usage behavior, [...].
Adobe is touring again and will stop in Switzerland in 2015. In Basel namely on 17.03. Mobile marketing is increasingly establishing itself as an important driver of measurable cross-channel success. At the heart of this development is a change in consumer media usage behavior, which is increasingly taking place on smartphones and tablets. As a central bridging medium, the mobile channel opens up completely new opportunities for marketing to address consumers at the most diverse touchpoints of the consumer lifecycle. The mobile potential in the cross-channel media mix is enormous. At the Adobe Digital Marketing Days on March 17 in Basel at the Pathé Küchlin, attendees will learn how companies can leverage the full power of mobile and quickly achieve measurable success with their cross-channel campaigns. Held by Boris Lakowski (owner of the independent strategy consultancy "lakowski") with his keynote "Welcome to Level 2! Monsters, Marketers, Mutations!".In addition to exciting keynotes from top-notch speakers, guests at Adobe Digital Marketing Days 2015 can expect a diverse program of controversial panel discussions on the current challenges of digital marketing, informative best practices from leading companies, hands-on live demos of Adobe Marketing Cloud, and first-class conversation and networking opportunities in a personal atmosphere at all stops in the event series.Participation in the roadshow is free of charge. Registrations are now open at Adobe possible.
