Hooked
BOOKTIP The author describes in his book how to create online products that are addictive.Nir Eyal describes in an entertaining and catchy way how to hook customers with an irresistible online product à la Instagram or Amazon: With a "hook strategy" in which people should first become curious, get to know the bait and finally really bite.Eyal's book is practically oriented [...]
Nir Eyal describes in an entertaining and catchy way how to hook customers with an irresistible online product à la Instagram or Amazon: With a "hook strategy" in which people should first become curious, get to know the bait and finally really bite.Eyal's book is designed to be practical: At the end of each lesson is a prompt to actively engage with the material. The last chapter deals with the moral aspect of fishing for customers. The author confronts this topic remarkably openly, even if his pious wish that only "good" manipulation is practiced has little persuasive power.The book is recommended to all product managers, especially from the IT sector - and to anyone who wants to be clear about their own manipulability.getAbstract rating: 8Implementability: 9Innovation level: 8Style: 7Publisher: RedlinePublication date: 2014Pages: 208ISBN: 9783868815368
