Marketing Yearbook: Trend Scanner with High Practical Value

For the Marketing Yearbook, a team of authors reports on market opportunities and new techniques, success cases and strategies, covers multichannel and education and training in marketing as well as topics of live communication or the success concepts of real doers.Scientists, trend researchers, corporate leaders, marketing decision-makers and creatives show the blueprints of marketing present and future in the Marketing Yearbook 2015. For example, they report on:How software is changing the world - Marketing & The Internet of Things - Data Love - How we will buy tomorrow - What young people want - The success concepts of real doers - Conventions of tomorrow - Native advertising - Attention as the new currency - Africa as a future market - Social media and the media evolution - Multichannel marketing - The agony of choosing an app - Event trends - The incredible possibilities of 3D printingThe anniversary edition is a source of information and inspiration for anyone, who is involved in marketing and sales in Switzerland and wants to have their hand on the pulse of markets, media, technologies and management methods.The single copy costs CHF 59.- (subscription CHF 49.-) Order/delivery directly through the publisher: http://www.kömedia.ch/shop/jahrbuch-marketing/Yearbook Marketing 2015Publication 26.11.2014Volume 25 218 pagesBook selling price: CHF 59.- (subscription price until 31.03.2015: 54.-)By subscription: CHF 49.-Publisher: Roland KöhlerEditor-in-Chief: Vera HermesSource of supply:Kömedia AG | Geltenwilenstrasse 8a | 9001 St. GallenT. +41 71 226 92 92 | F +41 71 226 92 93 | info@koemedia.ch