Managers in Public - Knowing and Avoiding Faux Pas

What is immediately striking about this book on the right way to behave in the spotlight is the unusual page structure: the margins contain general tips from the authors, while the main section describes a specific case. This may be irritating at first, but it makes perfect sense, because it allows you to see what's important at a glance. At the end of each chapter, there is also a checklist that managers and companies can use to check whether they are optimally positioned or need to make improvements.In the descriptions of the case studies, the authors explain what the company or person in question did wrong, but they do not always point out how it could have been done better. So sometimes a concrete solution to the situation described is missing. Nevertheless, the book is fun to read because it imparts knowledge in an entertaining way.getAbstract recommends the book to anyone working in PR or communications as well as people who are regularly in the public eye.getAbstract rating: 8Feasibility: 8Degree of innovation: 7Style: 8Publisher: Springer GablerPublication date: 2014Pages: 201ISBN: 9783658055202--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.