The aura of the valuable
BOOK TIP Products are created in companies, values in the mind. This is the guiding principle of Mario Pricken's new book. He describes how products position themselves in a valuable way and names 80 strategies. In the age of hedonism, quality is no longer the sole motive for buying. No, the product must also be valuable and radiate its brilliance to our own existence. [...]
In the age of hedonism, quality is no longer the sole motive for purchase. No, the product must also be valuable and radiate its brilliance to our own existence. Good reasons for companies to literally upgrade their products. Mario Pricken describes how this can be done in an entertaining and easy-to-understand manner in his work, which is also very attractive on the outside. The author presents 80 parameters of value creation, and a small practical section is attached to each section, which aims to stimulate reflection and action with questions. It is often amazing how effortlessly such valorization works. Or better: can work, because failed, embarrassing and debunking attempts are legion. And often - as many examples show - the upgrading process happens rather by chance and spreads virally, as a result of a causal chain that stretches over years or even centuries. So the plan can hardly be implemented in one quarter. Reading the book is, of course, still worthwhile.getAbstract rating: 8Implementability: 7Innovation level: 8Style: 9
