Advertising and PR team up

Bringing together what belongs together: the two courses Communications Manager and PR Consultant are now offered together.As before, the new basic part of the two courses is strongly oriented toward practice, covers the entire spectrum of communications disciplines, and meets all the requirements for future-oriented continuing education. "The two professions have been growing closer together for some time and already overlap in many respects," says Heinz Egli, head of examinations and training officer at SW Schweizer Werbung, explaining the reason for the merger. "The image formation of companies, brands and products can no longer be clearly assigned to one of the two disciplines. So why not bring together what belongs together anyway?"Common basic training - comprehensive communication perspectiveThe sponsoring associations SW Schweizer Werbung and pr suisse have cooperated closely with the training providers SAWI, KV-Bildungsgruppe Schweiz including SPRI and the BVS St. Gallen training center in designing the new courses. The future courses for communications managers and PR consultants will be run jointly from spring 2015 in the basic training and will conclude with an intermediate examination at the end of January 2016. Subsequently, the specialization in one of the two fields will take place separately, but closely coordinated. This second training phase concludes with a diploma thesis and an oral examination in fall 2016. The previous federal diplomas "PR Consultant" and "Communications Manager" will continue to exist.