Ex Libris repositions itself
STRATEGY Since 2010, Ex Libris has consistently developed its online offering in the direction of cross-channel and mobile shopping. Now the media retailer is repositioning itself. Stores and online sites are being visually harmonized. The new store concepts are to be brighter, friendlier, warmer, and an emotional shopping experience. The official launch is planned for early summer 2015. The media retailer Ex Libris is positioning itself [...]
The media retailer Ex Libris is positioning itself with a new store concept, among other things.Mint green with white, playful furniture for the children. Beautiful, homely wood for the books, a pick-up area for online orders in the new warm Ex Libris red behind the checkout - this is how the media retailer Ex Libris will appear in the future. The new design with its modernized logo is already being consistently applied to the carrier bag, gift card and packaging in the pilot stores. The new stores radiate warmth and coziness and encourage customers to linger.Offer: Bestseller of EntertainmentThe large, clear labels are simple and clear. These lead the customer to the bestsellers: Top 10 Books, Top 5 Music and Movies, Top 3 Games. The range remains broad and offers something for every taste, from hard rock to Mozart, from Suter to Steel. Ex Libris creates regularly changing theme worlds around the books, music and film ranges, which are credibly supplemented with additional products. For example, there are matching cookie cutters, muffin cups, and cooking aprons for cookbooks about baking, which are also suitable as gifts.The digital POSOnline and digital are also making their way into the stores at the POS. The newly designed stores will be equipped with free WLAN. This will give customers access to the full range of Ex Libris products at any time, with no data volume limits. On their own smartphones, they can listen to music CDs on the spot or watch the trailer for a movie on the shelf.Digital POS also means that movements from the online store or other stores are visible. Items that are popular online, are currently being packed or are purchased via app are shown by Ex Libris in live mode on screens on site. In addition, the screens show which are currently the most purchased top products across all channels. Of course, all recommendations are always compared with the current store stock so that customers can benefit immediately. The following stores have been selected for pilot operation:Ex Libris Herblinger Markt SH from November 1.11.Ex Libris Burgdorf from November 5.11.Ex Libris Aarau Vorstadt from November 15.
