New trade fair for the dialog marketing industry in Zurich

"We are sustainably promoting dialog marketing and thus the advertising letter in Switzerland," says Andreas Lang, Head of Direct Marketing Services at Post CH AG, about the commitment to the dialog marketing fair."Just business - no gadgets." This is the motto of the DMM dialog marketing trade show, which presents trends and products in dialog and direct marketing. The aim of the new trade show is to give marketing decision-makers and direct mailers a comprehensive overview of the latest products, content developments and trends in dialog marketing.Post CH AG as exhibitor and communication partnerAs an important driver of direct marketing and communications partner, Swiss Post actively supports the DMM Dialog Marketing Fair. "We are promoting dialog marketing and thus the advertising letter in Switzerland in a sustainable manner and are developing the market in a targeted manner. Supporting the DMM Dialog Marketing Fair is an important measure in these efforts," explains Andreas Lang, Head of Direct Marketing Services, Post CH AG.Swiss Dialog Marketing Association is committed as a non-material sponsorAs the conceptual sponsor, the Swiss industry association SDV supports the DMM dialog marketing trade show and recommends active participation by its members. "We have always waited for a trade fair in Switzerland that represents the entire direct marketing value chain, both offline and online," says Milo Stössel, President of SDV. "For our members, a new marketplace for products and services related to dialog is being created here. By holding our vernissage for the Swiss Dialog Marketing Award (SDV Award) at the DMM, our dialog agencies in particular will be presenting their most successful and creative dialog marketing campaigns."Multi-channel overview for marketing decision makersWith their ticket, trade visitors to the DMM Dialog Marketing Fair also gain access to the Swiss Online Marketing and Swiss eBusiness Expo trade fairs, which are being held at the same time. This means that they can not only find out about the latest trends in dialog marketing, but also update their specialist knowledge on all facets of digital marketing and e-business.Further information on the DMM Dialog Marketing Fair is available at www.dialog-marketing-messe.ch to find.