Writing press releases made easy

Viola Falkenberg, journalist and lecturer for press relations, takes the reader by the hand in a conscientious and principle-oriented manner. First, she gives a detailed overview of the basic rules and standards of press relations, starting with a definition of the intentions to be communicated and ending with the importance of good press photos and appealing captions.Then, the author shows in a ten-step guide how a professional press release is created - from research to writing exercises from creative writing to a hopefully never necessary rebuttal. It quickly becomes clear that writing press releases is not so much an art as a craft that can be learned. It remains to be seen whether this can be achieved simply by reading this guidebook and the tasks presented in the exercise chapter. But for a first practice-oriented introduction to the topic, answers to the most important questions can be found here. That is why getAbstract recommends the book above all to newcomers to press relations who want to get a quick overview of how to deal with the media.getAbstract rating: 5Feasibility: 8Innovation level: 3Style: 6Publisher: Frankfurter Allgemeine BuchPublication date: 2014Pages: 268ISBN: 978-3956010217---------------------------This book was published by getAbstract getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.