Food is the "new" sex

Fooby is bornNine months - just as long as a pregnancy lasts - the Fooby project took shape, protected from the outside world. Notch Interactive and Coop's collaboration is described by Notch's Strategy Director Roger Oberholzer as very grateful: "Coop was set up with a super team that was 100 percent committed to the project and [...]

Rezeptbild_Greyerzer_SonntagsbratenFooby is bornFor nine months - the length of a pregnancy - the Fooby project took shape, protected from the outside world. Notch Interactive's Strategy Director Roger Oberholzer describes the collaboration between Notch Interactive and Coop as very grateful: "Coop was set up with a super team that was 100 percent committed to the project and interacted with us openly and courageously at all times." After all, creating a completely new type of culinary platform in such a short period of time requires quick action, flexible action and, above all, bold decisions, adds Jeff Gerber, Executive Creative Director at Notch Interactive.Then, on February 14 of this year, Fooby was born. A product lived from the inside, offering food service from A to Z for the first time. From the app with personalized cookbook and "how to" videos to magazines with trend stories and recipe cards in supermarkets to the interactive website with automated shopping lists and direct ordering function at Coop@home. "Fooby opens up a new world of cooking for customers without boundaries between the supermarket, online and at home," summarizes Thomas Schwetje from Coop.D03_FOOBY_landscapeCyber Granny subscribes newsletterThe feedback from Coop customers has been consistently positive. It was expected that Fooby would reach the younger audience. But the Fooby team was not quite so sure about the traditional Coop customers. The retailer is all the more relieved that older customers have also fully accepted Fooby. Thomas Schwetje laughingly tells the story of the 90-year-old lady who called the Coop call center to subscribe to the Fooby newsletter. With Fooby, Coop is way out in front when it comes to the trendy topic of food. To make sure it stays that way, the Foobyans are not resting on their laurels, but are in the process of making the culinary theme even more tangible, both offline and online. The exact details are not disclosed, but Coop believes there is still plenty of room for improvement in the social food trend. Food is the "new" sex.

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