No advertising brochure, but honesty is required

Developments in the environment (e.g. Agenda 2030 of the Swiss Confederation) show that the importance of transparency will tend to increase in the future from a global perspective.The aim of reporting is to create clarity both internally and externally. The KPIs (Key Performance Indicator), which show the progress and degree of fulfillment with regard to important objectives, serve to provide transparency to the outside world. [...]

D04_migros-generationen-16-9Developments in the environment (e.g. Agenda 2030 of the Swiss Confederation) show that the importance of transparency will tend to increase in the future from a global perspective.The aim of reporting is to create clarity both internally and externally. The KPIs (Key Performance Indicator), which show the progress and degree of fulfillment of important objectives, serve to provide transparency to the outside world. They are also used for the further development of corporate strategy and management.Migros communicates via various channelsMigros has been publishing an online annual report with integrated sustainability reporting since 2009. The annual report reflects the status as of December 31 of each year and is only one part of the sustainability reporting. In addition, Migros communicates its sustainability commitment via other channels such as the website, the Migros Magazine or news via classic PR. The different target groups are addressed according to their preferences. This is preferably done in a combination of digital and print.UBS: Sustainability as a standard in everyday lifeThe major bank UBS also attaches great importance to sustainability reporting. Sustainability reporting makes it possible to show how sustainability issues are integrated in the company and in client relationships. The aim is to make sustainability a standard part of everyday life throughout the Group. UBS does not publish a separate sustainability report, but integrates the reporting into the annual report.UBS leads in sustainability ratingUBS's commitment to and success in the area of sustainability is reflected in key external ratings, rankings and recognitions. In 2016, UBS maintained its leadership in the Diversified Financials industry group of the Dow Jones Sustainability Indices (DJSI), the most recognized sustainability rating. The DJSI assesses companies' approach to sustainability and recognizes the best performers in each case.The report on UBS as an industry leader describes how the company's implementation of UBS and Society ensures it delivers on its promise to generate steady and sustainable returns for clients while promoting ethical practices for the common good. It highlights the innovative financial products launched by UBS, describes its reporting on social and environmental issues as exemplary, and emphasizes the exemplary progress UBS has made in reducing risk.Voices effort and yield?The cost of sustainability reporting can range from several tens of thousands to several hundreds of thousands of Swiss francs. This does not usually include internal costs. Even more difficult to estimate than the expense is the return on a publication. From the point of view of the companies, the effort is justified and makes a strong contribution to the positive image of a company.The euphoria among the recipients is somewhat less great. The various reports are often perceived as too complex and difficult to compare. It is difficult to present comprehensive correlations in a simple and understandable way. This is where the professionalism of communications experts is needed to ensure that sustainable thinking and action reach the target audience.

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