Seven tips for optimizing a B2B platform

Companies recognize that an online platform is critical to success.Not only the customer demands an online platform, but also the manufacturer with its direct sales and the B2C retailer are increasingly taking market share from wholesalers & Co.The Internet World trade fair in Munich is dedicated to B2B e-commerce on March 25, 2015. Representatives of renowned B2B companies will provide insight into successful online projects here. The Internet World trade fair is already providing valuable tips for a successful start in the online world. B2B companies that are in the process of launching or relaunching their online platform should therefore not miss the following tips for successful online business:1. do not disappoint customers' expectationsB2B online buyers are individual and online experienced users. Their expectations are shaped by B2C and auction platforms.2. usability is kingSearch, filter, rate, recommend, compare - these B2C functions also belong in the B2B store.3. online-first also for B2BThe catalog loses importance and must no longer be the basis for the online platform.4. fit for smartphoneB2B customers also want to order where the need arises: on the construction site, in the warehouse, in production, so the store should also work on mobile devices.5. intelligent workflows make work easierSupport B2B procurement processes with intelligent online workflows such as order and release, budgets and cost centers, label printing and scanning, and more.6. give Google a chanceB2B platforms should not close themselves off. In order for you to achieve more reach, Google must have the ability to index the offer.7. develop new key accountsOptimize your B2B online store for new customers and impulse buyers by integrating advanced procurement solutions.2015 at the Munich trade fair center. 350 national and international exhibitors and sponsors as well as 14,000 trade visitors are expected this year. Attendance at the trade fair is free of charge following advance registration.The trade fair will be accompanied by a congress with top-class participants, which will take place on both days of the trade fair. Under the motto "The future of e-commerce", top international and national speakers and trend researchers will provide information on topics such as e-commerce B2B, customer centricity, cross-channel, smart data as well as online marketing and social media.All information on the congress and trade fair program including presentations of the B2B panel can be found here: www.internetworld-messe.de