Salz & Water becomes lead agency for Super Bock Switzerland

Following the conclusion of a multi-stage pitch process, Salz & Water is now supporting the Portuguese beer brand Super Bock as lead agency for all communication measures in the Swiss market.

The collaboration will focus on increasing brand awareness in German-speaking Switzerland and consolidating the brand's presence in the French-speaking part of the country. The mandate includes the complete strategic and creative development as well as the execution of cross-media campaigns within the framework of the legal requirements for alcohol advertising.

As part of the new mandate, the agency is aiming to diversify its B2C portfolio and expand its expertise in the food & beverage sector.

"Super Bock is an absolute love brand in Portugal, which also promises great potential to inspire consumers in this country. We want to realize this potential with this collaboration," says Frédéric Praplan, Managing Partner at Salz & Water.

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