Bagels of Berkeley is the new content agency for Toblerone Switzerland

The agency Bagels of Berkeley takes over the social media account for Toblerone Switzerland and launches two successful influencer campaigns with a view to more.

The social media agency of Publicis Groupe Switzerland was able to implement two campaigns for Toblerone in collaboration with influencers. Both campaigns focused on the new, diamond-shaped Toblerone pralines.

The campaigns were played out on Instagram and TikTok, and were supported by ten German and French-speaking Swiss content creators such as @margauxcestdoux, @danihutti and @nathistyle implemented. According to figures, a total of over 11 million people were reached.

Success that pays off

The success seemed to please Toblerone: The company has now signed an open-ended contract with Bagels of Berkeley for the social media account. In collaboration with David Staub, Brand Manager Chocolate at Mondelēz, the Bagels of Berkeley agency now manages Toblerone Switzerland's social media channels. Bagels of Berkeley's services include content creation and playout, community management, strategy and extensions of other marketing measures.

Responsible at Toblerone: David Staub (Brand Manager Chocolate). Responsible agencies: Bagels of Berkeley, Reachbird, Publicis Media.

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