Kingfluencers is the official agency partner of BMW Switzerland

Kingfluencers is to become the lead agency for influencer campaigning for the German car manufacturer BMW in Switzerland. The Zurich-based agency will be working with creators such as Noah Bachofen and Laetitia Guarino.

In a pitch phase lasting several months, the agency Kingfluencers has prevailed against several global agencies. From January 2024, Kingfluencers will act as the official influencer agency for BMW Switzerland. Influencer campaigns will now also be integrated into the premium car manufacturer's marketing mix.

BMW has been pursuing a brand ambassador strategy for several years. The corresponding portfolio is now being completed with creators from Switzerland. Kingfluencers wants to conquer a new and younger target group for BMW. In collaboration with Sara Leutenegger, Noah Bachofen and Noam Yaron, the brand is to be made more accessible to a corresponding target audience.

"The automotive industry is undergoing an intensive period of change and the fact that we are now able to support BMW in this exciting transition as an agency is a highly exciting task for Kingfluencers," says Cristina Sarhan, Head of Premium Partnerships at Kingfluencers.

The official kick-off event took place at the BMW Group Brand Experience Center in Zurich Dielsdorf at the beginning of December, together with Kingfluencers and the BMW Creator Squad. The aim of the event was to familiarize the Creators with the brand and to promote personal contacts among all participants.

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